Creating a consumer
preferred offering
to fuel retail expansion
80 Acres is an indoor farm that delivers fresh, pesticide free, sustainable, flavorful produce within hours of harvest. With so many benefits to highlight, the brand wanted to focus its messaging but struggled to prioritize. The team also sought to refresh their packaging, website and instore communications to better communicate what made the brand superior to alternatives.
Category analysis among 10 competitors that identified a whitespace opportunity for 80 Acres.
Qualitative and Quantitative research to identify the target customer and gather insights on which benefits and claims most influenced category purchase decisions.
Clarified a single Brand Idea, which prioritized the most important benefits for the brand to win with customers while differentiating from competition.
Packaging and Claims that prioritized the most consumer-preferred benefits across brand assets.
Brand Messaging Strategy used across website copy, media, and events.
Results
The Brand Idea and packaging refresh set the brand up for quick growth in retail by expanding to dozens of new stores.
80 Acres received extremely positive retailer feedback on the strength of the brand that has led to disproportionate levels of display at launch.
“We were thrilled with the work that Core Impact delivered. The analysis and strategy were so solid that they set the foundation for our total brand. What we stand for is now cleaner, clearer, and is helping to drive our business growth.”
MIKE ZELKIND, CEO 80 ACRES FARMS
