Check out the work we’ve delivered for a few of our clients, and see how we’ve helped them overcome their marketing challenges with clear, simple ideas and plans to help them define what they stand for, attract more customers and grow their impact.
Endangered Species Chocolate
Attracting more customers behind a new chocolate bar product launch
A common dilemma I have is whether to recycle my yogurt containers. I know they are made of a recyclable plastic, and my children constantly urge me to recycle, but it’s not so simple.
In 2016, Keurig launched a recyclable K-Cup pod. Customers were thrilled. Those disposable pods, often the boon of environmentally conscious consumers who love a single cup of coffee, could now be dropped into the recycling bin. An asterisk in small print noted: “Check locally, not recycled in all communities.”
I started writing this article solely from the lens of environmental claims, with the intent of educating brand leaders about the Green Guides.