[ABOUT]
OUR APPROACH
We help purpose-driven companies grow through disciplined marketing strategy.
Growth should be earned through clarity and trust, not hype or pressure. We connect strategy to business results while honoring your mission and values — proving you don't have to choose between impact and performance.
As a Certified B Corp™, we meet high standards for accountability and social impact, reinforcing our commitment to long-term value creation.
Meet Our Founder and Chief Brand Strategist
Anne Oudersluys brings senior-level brand management and marketing expertise shaped by nearly 15 years inside Procter & Gamble, where she worked across iconic brands including Pantene, Herbal Essences, and the P&G Corporate Brand.
During her time at P&G, Anne developed a deep foundation in disciplined brand strategy, customer-centered thinking, and translating complex business goals into clear marketing direction — experience that many growing companies lack access to in-house.
Over time, Anne became increasingly focused on how marketing is practiced — and misused. After helping lead P&G’s sustainability initiatives, she saw firsthand the tension between short-term marketing tactics and long-term trust, relevance, and value creation.
She founded Core Impact to bring a different standard of marketing to growth-stage companies: one that prioritizes service over selling, transparency over hype, and strategy over noise.
Today, she helps CEOs and leadership teams turn marketing from a cost center into a growth driver — without sacrificing the values that make their business matter.
“Anne will operate with a practical, results-oriented approach that is more like a business owner than a consultant. I feel as if I am receiving expert guidance that Anne would implement if she owned the business herself.”
OUR VALUES
STEWARDSHIP
We operate like owners, not vendors. We make recommendations based on what will truly move your business forward — including cutting work, spend, or activity that doesn’t deliver value.
IMPACT
We work with companies that want their growth to matter. We believe strong businesses can deliver both financial performance and positive impact — and that doing so requires discipline, not compromise. We’ll challenge you to hold both.
CONSCIOUS MARKETING
We believe marketing works best when it is truthful, helpful, and grounded in real customer needs. We focus on transparency and relevance — not tactics that manipulate, pressure, or overpromise.
EMPOWERMENT
We build capability, not dependence. We share our thinking openly, coach teams along the way, and help clients develop the confidence and skill to lead their marketing effectively without depending on us long-term.
LATEST ARTICLES
As we enter 2026, we face two somewhat opposing dynamics. On the one hand, there is massive uncertainty – tariffs, political polarization, economic volatility. On the other hand, we have massive opportunity.