Repositioning how
an IT Company communicates
to pursue new work
Ingage Partners is a purpose-driven IT and Management Consulting firm helping F500 companies address technology challenges. The company wanted to grow a specific service offering and needed to change how they were seen in the marketplace to generate interest among new and existing clients. Ingage also wanted to attract talented, passionate recruits to work for the company.
Created a category competitive analysis and developed a brand audit to identify how competitors and Ingage are currently positioned in the marketplace.
Conducted employee interviews to understand the ideal candidate profile and how to attract top talent
Identified a new strategic positioning for Ingage to start communicating and a set of company messages to describe how to talk about the business and services.
Established a new visual identity to create a consistent look and message across all company materials.
Created a marketing plan to build awareness of the company’s new messaging to attract new recruits and prospective clients.
Results
Within 1 year, Ingage successfully transitioned how it is seen in the marketplace to their desired positioning. The company acquired new client work and received client testimonals that reflected the value they offer and what they want to be known for. The core messaging and visual direction have enabled Ingage to train its teams on a common language for service offerings and value added. The result is a clearer, more professional, and consistent presentation of the company.
“Anne had a systematic approach that showed us how to think about what differentiates us as a business. Her methodology led us to uncover ideas we wouldn’t have developed on our own. Plus Core Impact had a great team that delivered a soup to nuts package. ”
KELLY DOLAN, CEO AND CO-FOUNDER OF INGAGE PARTNERS
