Creating the foundation for a strong branding and marketing strategy
LivFul’s mission is to expand health access for those in need. The company was growing the number of product offerings, transitioning from a single product company to a multi-product company, and it needed to refresh the company story, visual look and business model. LivFul also needed assistance in developing the marketing strategy and execution for launching new products, company promotions and lead generation activities.
Refreshed the company story and a new brand visual direction that were brought to life through high quality brand materials and a new website.
Created a global go-to-market strategy for one of LivFul’s product lines.
Created the product launch plan for a new country including consumer research, packaging, claims, marketing plan and distribution strategy.
Created global promotions, lead generation, and content strategy to attract new customers.
Delivered high quality brand materials to elevate the brand with customers, investors, and potential partners.
Results
The company story, brand materials and promotions activities helped LivFul exceed revenue projections by 6X.
Helped land the company's 2 biggest deals ever behind a marketing strategy that launched new COVID product offerings in a 4-week timeframe.
“Anne took our marketing to the next level. She acted as a fractional Chief Marketing officer to deliver strategies and plans that helped grow the business. She excels in taking complex ideas and distilling them into practical plans the team can execute.”
HOGAN BASSEY, LIVFUL FOUNDER AND CHIEF INNOVATION OFFICER
