Presentation Summary:

Discover how to pinpoint your ideal customers, craft compelling messages that blend mission with product benefits, then develop a focused marketing plan. This workshop offers practical, implementable strategies for both early-stage and scaling social enterprises, helping you maximize impact and drive growth.

Key topics include:

• Identify your ideal customer, including practical methods for gathering insights and data

• Strategies for crafting messages that drive revenue while also communicating your mission

• Tips for creating a marketing plan that identifies specific channels and tactics to reach your ideal customers