Last week, I received an email from someone pitching a guest for my podcast Grow Good. The email mentioned my podcast’s name, a recent guest’s name and quote from their episode, and a thematic connection explaining why the recommended guest was a fit.

Octopus Energy entered the UK energy market in 2015 and became the UK’s leading energy supplier with 24% market share just 9 years later.

The challenge so many companies face is: how do you differentiate your message when everyone is saying the same thing?