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For three months, I didn’t check my work email. I never logged on to LinkedIn. I didn’t earn an income. I didn’t read the news. I took a sabbatical.
It’s early in my career. I’ve joined a hair care brand which has just launched two new products: one pink grapefruit and the other orange, each with the corresponding bottle color, fruit imagery, and scent.
Picture a sustainable brand. Most likely, images of “green,” “crunchy,” and “granola” companies come to mind.
Positioning is one of the most foundational, misunderstood, and under-utilized parts of a company’s core business strategy.
Startups think a lot about product-market fit (PMF). Established companies? Not so much. This is a missed opportunity.
Startups think a lot about product-market fit (PMF). Established companies? Not so much. This is a missed opportunity.
Last month, Core Impact became a B Corp-certified company. Joining the ranks of Patagonia, Athleta, Allbirds, and Ben & Jerry’s, it was an honor to be recognized as a business with “high social and environmental standards.”